Fresh 2026

Custom Audiences for App Ads

Visit the following Business Help Center articles to learn how to target your ads for a specific audience.

• About Custom Audiences
• About lookalike audiences
• Create and save a new audience in the Ads Manager
• Create audience segments in Meta Ads Manager
• Create an app activity custom audience
• Create a customer list custom audience

Visit the Marketing API developer documentation to learn how to target ads programmatically.