Fresh 2026

Use Case Customization

Select a use case from the left-side menu to learn how to customize that use case.

Available use cases

The following table shows you the available use cases you can add to your app.

Use Case	Description
Create & manage app ads with Meta Ads Manager	Promote your mobile app and drive installs. Create and manage campaigns that encourage users to download and install your app. Does not include access to Marketing API.
Advertise on your app with Meta Audience Network	Join Meta Audience Network to monetize your app and grow revenue with ads from Meta advertisers. Get insights using the Reporting API.
Manage products with Catalog API	Manage catalogs and the products you want to promote across Meta technologies.
Allow users to transfer their data to other apps	Give users the ability to transfer their information from Meta apps to other services.
Authenticate and request data from users with Facebook Login	Our most common use case. A secure, fast way for users to log into your app or game and for the app to ask for permissions to access their data to personalize their experience.
Share or create fundraisers on Facebook and Instagram	Raise money and reach more people with Meta’s Fundraiser API. Create or share existing fundraising campaigns on Facebook and Instagram.
Launch an Instant Game on Facebook and Messenger	Launch an Instant Game that players can find and play directly in their Feed or messages/conversations, on both desktop and mobile devices.
Embed Facebook, Instagram and Threads content in other websites	Use the oEmbed API to embed Facebook, Instagram, and Threads content, such as photos and videos, in other websites.
Manage everything on your Page	Publish content and videos, moderate posts and comments from followers on your Page and get insights on engagement.
Access the Threads API	Use the Threads API and choose to authenticate users, retrieve user information, post threads, reply to threads, manage reply settings and/or gather insights for a Threads profile you own or manage on behalf of others.
Join ThreatExchange	Join ThreatExchange to share signals with other members about online threats, including terrorism, malware, CSAM, and other harmful content, to help keep people safe on the internet.
Measure ad performance data with Marketing API	Maximize ROI with ad performance data to optimize ad budgets, creatives and create custom audiences, connect customers to product catalogs and improve reach.
Create & manage ads with Marketing API	Create, manage and optimize ad campaigns across Meta technologies. Programmatically extend, stop or update ad campaigns and more.
Capture & manage ad leads with Marketing API	Give potential customers a quick and safe way to sign up to get info about your business or products.
Engage with customers on Messenger from Meta	Respond to messages sent to your business’ Facebook Page. You can set up automatic replies or use a human agent to respond.
Connect with customers through WhatsApp	Start a WhatsApp conversation, send notifications, create ads that click-to-WhatsApp and provide support. Business portfolio required.
Manage messaging & content on Instagram	Publish posts, share stories, respond to comments, answer direct messages and more with the Instagram API.