Skip to content
Fresh 2026

Ad Asset Feed Spec

Reading

Asset feed spec including specs of different ad assets, formats and call to actions

Parameters

This endpoint doesn't have any parameters.

Fields

FieldDescription
ad_formats<br>list<enum>Ad format spec in asset feed spec<br>Default
additional_data<br>AdAssetFeedAdditionalDataAdditional data for the asset feed<br>Default
app_product_page_id<br>stringCustom Product Page / Custom Store Listing ID for App Install ads. Note: Do not put the full URL into the field. Put only the ID.<br>Default
asset_customization_rules<br>list<AdAssetFeedSpecAssetCustomizationRule>Target rules spec in asset feed spec<br>Default
audios<br>list<AdAssetAudios>The audio asset spec in asset feed spec<br>Default
autotranslate<br>list<string>List of auto translated languages<br>Default
bodies<br>list<AdAssetFeedSpecBody>Ad body asset spec in asset feed spec<br>Default
call_ads_configuration<br>AdAssetCallAdsConfigurationFeedSpeccall_ads_configuration<br>Default
call_to_action_types<br>list<enum {OPEN_LINK, LIKE_PAGE, SHOP_NOW, PLAY_GAME, INSTALL_APP, USE_APP, CALL, CALL_ME, VIDEO_CALL, INSTALL_MOBILE_APP, USE_MOBILE_APP, MOBILE_DOWNLOAD, BOOK_TRAVEL, LISTEN_MUSIC, WATCH_VIDEO, LEARN_MORE, SIGN_UP, DOWNLOAD, WATCH_MORE, NO_BUTTON, VISIT_PAGES_FEED, CALL_NOW, APPLY_NOW, CONTACT, BUY_NOW, GET_OFFER, GET_OFFER_VIEW, BUY_TICKETS, UPDATE_APP, GET_DIRECTIONS, BUY, SEND_UPDATES, MESSAGE_PAGE, DONATE, SUBSCRIBE, SAY_THANKS, SELL_NOW, SHARE, DONATE_NOW, GET_QUOTE, CONTACT_US, ORDER_NOW, START_ORDER, ADD_TO_CART, VIEW_CART, VIEW_IN_CART, VIDEO_ANNOTATION, RECORD_NOW, INQUIRE_NOW, CONFIRM, REFER_FRIENDS, REQUEST_TIME, GET_SHOWTIMES, LISTEN_NOW, TRY_DEMO, WOODHENGE_SUPPORT, SOTTO_SUBSCRIBE, FOLLOW_USER, RAISE_MONEY, SEE_SHOP, GET_DETAILS, FIND_OUT_MORE, VISIT_WEBSITE, BROWSE_SHOP, EVENT_RSVP, WHATSAPP_MESSAGE, FOLLOW_NEWS_STORYLINE, SEE_MORE, BOOK_NOW, FIND_A_GROUP, FIND_YOUR_GROUPS, PAY_TO_ACCESS, PURCHASE_GIFT_CARDS, FOLLOW_PAGE, SEND_A_GIFT, SWIPE_UP_SHOP, SWIPE_UP_PRODUCT, SEND_GIFT_MONEY, PLAY_GAME_ON_FACEBOOK, GET_STARTED, OPEN_INSTANT_APP, AUDIO_CALL, GET_PROMOTIONS, JOIN_CHANNEL, MAKE_AN_APPOINTMENT, ASK_ABOUT_SERVICES, BOOK_A_CONSULTATION, GET_A_QUOTE, BUY_VIA_MESSAGE, ASK_FOR_MORE_INFO, CHAT_WITH_US, VIEW_PRODUCT, VIEW_CHANNEL, GET_IN_TOUCH, ASK_A_QUESTION, START_A_CHAT, CHAT_NOW, ASK_US, WATCH_LIVE_VIDEO, JOIN_LIVE_VIDEO, SHOP_WITH_AI, TRY_ON_WITH_AI}>Ad call to action spec in asset feed spec<br>Default
call_to_actions<br>list<AdAssetFeedSpecCallToAction>Ad call to action spec in asset feed spec<br>Visible only to intern apps or Special Ad Categories asset feed spec<br>Default
captions<br>list<AdAssetFeedSpecCaption>Ad caption asset spec in asset feed spec<br>Default
ctwa_consent_data<br>list<AdAssetCtwaConsentData>Ctwa consent data asset spec in asset feed spec<br>Default
descriptions<br>list<AdAssetFeedSpecDescription>Ad description asset spec in asset feed spec<br>Default
events<br>list<AdAssetFeedSpecEvents>Ad event asset spec in asset feed spec<br>Default
groups<br>list<AdAssetFeedSpecGroupRule>Groups spec in asset feed spec<br>Default
images<br>list<AdAssetFeedSpecImage>Ad image asset spec in asset feed spec<br>Default
link_urls<br>list<AdAssetFeedSpecLinkURL>Ad link urls asset spec in asset feed spec<br>Default
message_extensions<br>list<AdAssetMessageExtensions>message extensions indicates if advertisers opted in message extension feature<br>Default
optimization_type<br>enumOptimization type used in asset feed. Possible values are ASSET_CUSTOMIZATION, LANGUAGE, PLACEMENT, REGULAR, and FORMAT_AUTOMATION.<br>Default
promotional_metadata<br>AdAssetPromotionalMetadataUsed to highlight promo codes to maximize conversions and optimize ad spend. Campaigns created with “highlight your promo codes” have shown a 9% median reduction in cost per purchase and a 10% median increase in conversions rate for website purchases.<br>When someone interacts with your ad that has this feature on, the promo code will be highlighted to them. If someone then goes to check out on your website within the in-app browser, the promo code can be automatically applied or easily copy-pasted to be applied at checkout.<br>The promo codes that are highlighted and applied are sourced from your ad creative, existing ad inventory, your website and/or any synced offers in your Commerce Manager. Meta will also automatically update active and eligible promo codes for the duration of your ad campaign.<br>Only supported for sales campaign with web (IAB) conversion location.<br>Default
titles<br>list<AdAssetFeedSpecTitle>Ad title asset spec in asset feed spec<br>Default
translations<br>list<AdAssetTranslations>translations<br>Default
videos<br>list<AdAssetFeedSpecVideo>Ad video asset spec in asset feed spec<br>Default
web_destination_spec<br>AdAssetWebDestinationSpecThis field contains web destination spec for app promotion campaigns.<br>Default

Creating

You can't perform this operation on this endpoint.

Updating

You can't perform this operation on this endpoint.

Deleting

You can't perform this operation on this endpoint.