Fresh 2026

Ad Creative Link Data Call To Action Value

On Monday 6th February 2017caption and link_caption fields in ad creative will change datatype from String to URL. If you already use URLs for these fields, you are not impacted.

Reading

The data for a Call To Action button in an ad.

Parameters

This endpoint doesn't have any parameters.

Fields

Field	Description
app_destination<br>string	The app destination type.<br>Default
app_link<br>string	Deep link to the app.<br>Default
application<br>string	Application related to the action.<br>Default
event_id<br>numeric string	ID of the Facebook event which the attachement show event info<br>Default
lead_gen_form_id<br>string	The Lead Ad form id.<br>Default
link<br>string	The destination link when the CTA button is clicked. This is required<br>to be same as the link url of the creative.<br>Default
link_caption<br>string	Caption shown in the attachment. The caption must be an actual URL<br>and should accurately reflect the URL and associated advertiser or<br>business someone visits when they click on it.<br>Default
link_format<br>string	Link format of video.<br>Default
page<br>string	ID of the Facebook page which the CTA button links to<br>Default
product_link<br>string	Open graph object url for canvas virtual good ads.<br>Default

Creating

You can't perform this operation on this endpoint.

Updating

You can't perform this operation on this endpoint.

Deleting

You can't perform this operation on this endpoint.